Cyber 08 Jan 2025

5 Key Considerations for Business Owners Buying Cyber Insurance

In an increasingly digital world safeguarding against cyber threats is critical no matter what the size of your business.

While the importance of cyber insurance cannot be overstated, understanding what is required to obtain the appropriate cover can feel daunting.


This blog explores what SMEs need to consider when seeking cyber insurance.


1. Understand Your Cyber Risk Exposure

One of the first steps is to identify and evaluate the cyber risks that may compromise your business. An insurer or broker will typically ask you questions about:

  • Whether your business collects, processes, or stores sensitive information such as Payment Card Information (PCI) or Personally Identifiable Information (PII).
  • The number of PII records your business handles.
  • The volume of annual payment card transactions processed.

If you’re unsure about how to answer these questions, consult your IT team to conduct an audit of the data you store and processes that support this. Data inventory tools can also assist in quantifying and categorising sensitive information.


2. Assess Your Current Cyber Security Measures

Cyber insurers and brokers will evaluate your security protocols to determine your level of preparedness. Key areas of focus include:

  • Encryption: Are all laptops, desktops, and portable media devices encrypted?
  • Multi-Factor Authentication (MFA): Do you enforce MFA for access to email, remote access, and privileged accounts?
  • Secondary Communication for Verification: Do you require an additional means of communication to validate funds transfer requests or changes to banking details?

If you haven’t implemented these measures yet, consider consulting a cybersecurity professional to establish these safeguards. Not only are these measures prerequisites for securing cyber insurance, but they also best practices for reducing the likelihood of cyber incidents.


3. Evaluate Past Incidents and Claims

Insurance providers will ask about any prior cyber incidents, claims, or losses your business has experienced within the past three years. They will typically want to know incidents such as:

  • Data breaches or security failures.
  • Complaints related to privacy violations or defamation.
  • Government investigations regarding privacy law violations.

If your business has faced such incidents, prepare detailed records outlining the nature of the event, the steps taken to resolve it, and any changes implemented to prevent recurrence. If you lack documentation, work with your legal and IT teams to reconstruct the relevant details.


4. Verify Compliance with Privacy Laws

Adherence to privacy laws and regulations plays a crucial role in determining insurability. A insurance proposal form may inquire about:

  • Complaints regarding your website, advertising, or social media.
  • Procedures for removing infringing or violating content.

If you’re uncertain about your compliance standing, you may choose to consult a legal adviser or privacy consultant to conduct a compliance audit. Maintaining up-to-date policies and training employees on privacy standards are essential steps in meeting regulatory requirements.


5. Determine Your Insurance Coverage Needs

To appropriate assess the scope of cyber insurance coverage you require, the following factors should be considered:

  • Your annual turnover.
  • The size of your customer base and the volume of sensitive data processed.
  • The nature of your business operations.

Consult with an insurance broker or a cyber insurance specialist who can help tailor an insurance policy to your unique needs. They can guide you through the policy wording and ensure that you’re adequately protected.


How to Find the Answers When You’re Unsure

If you don’t have immediate answers to some of these questions, here’s where to start:

  • Collaborate with your IT and Security Teams: They can provide insights into your current cybersecurity measures and data handling practices.
  • Engage External Experts: Cybersecurity consultants, privacy lawyers, and risk management advisers can help fill in knowledge gaps and recommend best practices.
  • Utilise Technology: Invest in tools such as vulnerability scanners, data management platforms, and compliance software to provide a clearer picture of your risk profile.



Obtaining cyber insurance is an essential step in protecting your business from the financial and reputational damage of cyber incidents. By thoroughly understanding your cyber risks, implementing robust security measures, and maintaining compliance with privacy laws, you’ll not only be better positioned to secure an appropriate insurance policy but also enhance the organisation’s overall cyber resilience.


When working through the complexities of cyber insurance, don’t hesitate to work closely with your IT team, an insurance broker, and external cyber specialists to ensure you’re fully prepared to answer the proposal form’s questions accurately.


Remember, cyber insurance is more than a policy; it’s an integral part of a comprehensive strategy to protect your business in the digital age.

This article has been prepared by insurance.com.au Pty Ltd (insurance.com.au) ABN 27 163 909 073, an Authorised Representative (AR Number 443422) of Insurance House Pty Ltd ABN 33 006 500 072 AFSL 240954. A copy of insurance.com.au’s Financial Services Guide (FSG) is available here

The information in this article is of a general nature and does not take into account your individual objectives, financial situation or needs. Before making a decision based on any of the information, you should consider whether it is appropriate to your particular circumstances. You should also obtain and consider the Product Disclosure Statement (PDS) and, where available, Target Market Determination (TMD) before making any decision to acquire a financial product. 

The information is current at the time of publication. While every effort has been made to verify the accuracy of the information, insurance.com.au, its officers, representatives, employees and agents disclaim all liability (except for any liability which by law cannot be excluded), for any error, inaccuracy in, or omission from the information contained in this material for any loss or damage suffered by any person directly or indirectly through relying on the information. 


Ready to get started?   Get a quote!

Leave us a message